Amazon.Com an E-Commerce Retailer Essay - 3909 Words

Amazon.com: An E-Commerce Retailer A case report prepared for Professor Stroud MG 495/DLD Business Policy Fall I 2011 August 21, 2011 THE WALT DISNEY COMPANY CORPORATE STRATEGY I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem: Considered to be the premier online retailers in the word, Amazon.com has had a short life (founded in 1994) but can be proud of the strides it has made. Jeff Bezos, founder of Amazon.com, had an idea that was rejected by his former employer. Bezos decided to take his idea and found a new type of company, one that could withstand the test of time. Bezos was future-thinking when he founded the company because at that time very few households had access to the†¦show more content†¦Amazon.com offers a variety of products and services to its customers: books, music and video/DVD; electronics, tools and kitchen gadgets; apparel and toys. By partnering with other online retailers it allowed Amazon.com the ability to offer e-commerce operations through their patented technology and to capitalize upon e-commerce expertise. This allowed those companies to benefit from Amazon’s already high traffic. Amazon.com did show cumulative los ses through their investment in other online retailers (Pets.com, Homegrocer.com and Drugstore.com) due to the collapse of the stock market (Collins, Mockler and Gartenfeld, p.6). But Amazon signed deals with traditional brick-and-mortar retailers companies such as Target, Circuit City and Borders giving them the advantage of not having to run their own web site. Amazon.com began a store hosting business through zShops. This service offered small and midsized companies the ability to market their products to customers who shopped online. Amazon attracted people through their A-to-Z Guarantee (Collins, Mockler and Gartenfeld) giving buyer’s confidence because in the event that the product was undelivered and/or defective they were assured of a refund and/or exchange. zShops allowed merchants to sell their products inexpensively through the already established and loyal Amazon.com customer base. Amazon benefited because it reinforced their motto â€Å"of offering the earth ’s largest selection†Show MoreRelatedAmazon.Com: an E-Commerce Retailer3537 Words   |  15 PagesAmazon.com: An E-Commerce Retailer A case report prepared for MG 495 Business Policy (Fall I 2012) Miguel Lopez 26 August 2012 Amazon.com: An E-Commerce Retailer I. INTRODUCTION Selling nothing but books is how Amazon.com started its business in 1995, now is acknowledged as the leading online retailer in the world. 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Their international business has more than doubled over the past 2 years Amazons primary value chain includesRead MoreThe, Inc. : An American Electronic Commerce And Cloud Computing Company Residing1021 Words   |  5 PagesIntroduction Problem Background Amazon.com, Inc. is an American electronic commerce and cloud computing company residing in Seattle, Washington. It is the largest Internet-based retailer in the United States. Amazon.com started as an online bookstore and later it diversified its product range by selling DVDs, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. The company also produces consumer electronics— Amazon Kindle e-book readers, Fire TabletsRead MoreAmazon, Inc. Inventory Management1553 Words   |  7 PagesAmazon.com, Inc. Inventory Management The e-commerce giant that everyone knows as Amazon.com started in 1994 as a vision of great untapped potential from founder Jeff Bezos. â€Å"Seeing beyond the obvious to potential commercial applications, Bezos saw a giant opportunity in the general public’s growing usage of the Internet, which was exploding at a rate of 2,300 percent per year† (Llopis, 2011). Since 1994, e-commerce and Amazon have both grown to be integral parts of business as we know it. ThisRead Moremarketing mix of amazon Essays930 Words   |  4 Pagesthe edge of their product and within the proper time frame. My paper intends to describe how Amazon.com uses the marketing mix to ensure an ideal environment for consumers, and displays how the 7ps are implemented. Amazon was founded in 1994 and is considered the largest e-commerce retailer in America. In 20 years this organization has become a fortune with 500 companies that have dominated the e-commerce market which has displayed unique growth and understanding of their market and their client